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Sabrina + Eunice Moyle

Sisters Sabrina and Eunice Moyle are the creative powerhouses behind the SF-based greeting card brand, Hello!Lucky. We love their whimsical card designs and easy-to-use website. While Hello!Lucky cards are mostly sold online at, you can pick them up at retailers like Paper Source and Books Inc. here in San Francisco.

What inspired you to launch Hello!Lucky?

The crappy collection of cards offered up at my local pet shop back in 2003. I left my job as a designer at a web design firm, and my sister, Sabrina, a recent Stanford Business School grad was all in. The rest is history.

What is the best part of owning your own business?

Creative freedom, and the ability to act on my natural urge to make (and sell) functional pieces of whimsy.

What is the most memorable moment that has happened in your store?

Our first big break, when Kate's Papery picked up our line in the first year, and again when we opened up shop in San Francisco's SOMA district (we now design in San Francisco and print in Portland, OR).


What is one piece of advice you have for a budding shop owner?

Stick to the areas you're passionate and strong in and outsource the rest whenever possible.

If there is one thing you would want people to know about your brand, what would it be?

We are sisters! Still at it after 13 years, and loving every minute of it.

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