Megan Papay and Cristina Nelson define chic and effortless style with their line of cutting-edge footwear, FRĒDA SALVADOR. Each pair of shoes are thoughtfully crafted by hand in a small family-run factory in Spain. It's in their flagship shop in San Francisco that we first fell in love with Megan and Christina's line.
What inspired you to launch your brand? We wanted an effortless, but elevated and unique everyday shoe.
What is the best part of owning your own business? The ability to make decisions (and changes) with the company's best interest in mind.
What is the most memorable moment that has happened in your store? When we had our grand opening party at our first Union Street store! The amount of love and support in the room was magical.
What is one piece of advice you have for a budding shop owner? Be prepared to work around the clock!
If there is one thing you would want people to know about your brand, what would it be? That we care so much. We are obsessed with the quality and design of our product, our team, our customers, the whole brand. We want people to know that we work really hard and LOVE what we do... and that we want them to be a part of it all.